On 29 April 2025, Cosmetic Laboratories (AUST) Pty Ltd opened its doors to a group of passionate and purpose-driven individuals ready to explore the journey of building their own beauty brand. Held at our Melbourne facility, the CLA Brand Incubator Program was more than just a session—it was a launchpad for ideas, inspiration, and meaningful connections.

Designed as a free, in-person workshop, the program aimed to demystify the brand development process for aspiring founders in the skincare, haircare, and body care space. Whether attendees were just beginning to shape their product vision or already working on their prototypes, this immersive experience offered them clarity, direction, and a behind-the-scenes look into what it takes to go from idea to shelf.

What Participants Gained

From the moment they stepped into our facility, attendees were guided through a carefully curated program designed to equip them with both practical insights and creative confidence:

A Step-by-Step Roadmap 

We walked through the entire brand development process, from concept creation and formulation to packaging, compliance, and go-to-market strategy.

R&D Expert Insights

Renowned aromatherapy expert and Head of R&D, Ron Guba, share deep insights into ingredient selection, formulation trends, and the science behind natural personal care innovation. From early product ideation to technical refinement, Ron’s expertise helped bridge the gap between creative vision and viable formulation. Attendees had the rare opportunity to ask their own questions and receive personalised advice.

Exclusive Factory Tour 

Participants explored our production floor and quality control labs, witnessing firsthand the standards and science behind clean, effective beauty products.

A Community of Changemakers

What made the session truly special was the energy in the room—a mix of curiosity, ambition, and shared passion. From independent artists and wellness practitioners to emerging brand builders, each participant brought their own vision for beauty that is inclusive, ethical, and sustainable.

The feedback was overwhelmingly positive. Many left feeling empowered, informed, and ready to take their next step—whether it’s refining a product idea, starting a formulation brief, or planning a brand launch.

What’s Next?

At CLA, we are committed to supporting the next wave of beauty entrepreneurs. As the demand for clean, innovative, and purpose-led brands continues to grow, we believe in providing access to knowledge, resources, and industry expertise.

We’re already planning future sessions of the Brand Incubator Program—and we’d love to have you join us.

Want to be part of the next one?
Follow us on Instagram and LinkedIn to stay updated on upcoming opportunities. Or email us at info@cosmeticlabs.com.au and tell us about your brand vision.

Together, let’s shape the future of beauty.